The part of the audience ready to
stand for the defense for Netflix, hold on! What about Game of Thrones? For
those who unbelievably missed the phenomenon it can be brought closer this way
– the TV series counts as the greatest TV show of all times (no matter the official
numbers as it stacks to the third of the most watched shows in 2018 after The
Big Bang Theory and Roseanne) and it belongs to HBO. Everybody
was talking about the last series whose premiere was watched by 17.4 million
viewers across all of HBO’s platforms. You were being left behind in all those
vivid discussions trying to anticipate who would be dead in the last episode.
That pushed the train and many of us joined it.
Disney has great numbers
Netflix could not be nowhere near to
this phenomenon (we do not know the numbers as the company keeps them
unveiled). Next to HBO’s earthquaker spring up Disney’s productions like Marvel
movies and Star Wars saga and others which over the past six years yielded $1.2
billion at the box office on average.
Single movies (!) which might be redistributed in a few ways - in
theaters, next through online and OTT platforms in order to be at last sold as
records. Viewers munch them over and over again while the series on Netflix are
cashed mostly once – via monthly subscription. If that does not seem still a
big deal, imagine Walt Disney introducing their OTT platform Disney+ and takes
all their blockbusters of off Netflix…
That causes quite a disturbance,
mostly concerning the fact that Disney+ is going to be cheaper by about $6. Do
you remember that Disney owns ABC whose Roseanne (this number one TV show in
terms of average viewers in 2018) is another original production? And, of
course, there are more numbers which leave those of Netflix far behind, but
this is not the case.
Beloved content, priceless
legacy
As usual, it all crushes against the
money. Whatever the strategy of Netflix is, it will never change the fact that
we love WHAT we watch more than HOW we watch it, and to launch those super
production it costs a lot. The great and intuitive UI with the convenient and
well-designed UX is something more of hygiene of watching – it allows us to
watch this great content at all. But if this wonderfully designed path paved by
algorithms does not lead to Game of Thrones, it does not matter…
Producing is just costly and if one
makes it really well, it becomes just an unfair rivalry. Disney is bigger than
Coca Cola or McDonald’s and its crazy sums of stock jumped 12% only on April 12th
when it announced Disney+ coming. Those piles of money give an unfair advantage
over its competitor who prepared the market for cropping.
Content is the king and it will be.
HBO’s Big Little Lies continues great campaign that does not only brings the
viewers but creates the buzz. Disney’s Star Wars movies seed curiosity even in
those who never watched a single part of the saga. Animations of Pixar
productions (Finding Nemo, Toy Story, The Incredibles) or National Geographic
documents – they are ownership of no one else but Walt Disney. It is just
something that cannot be bought however great series you launch, which Netflix
does undoubtedly; they will never have at this point this priceless asset –
legacy. Disney+ will jump start with about 7,500 television shows and 500
movies with the already built history and position (Frozen, The Simpsons or
Marvel movies). The old saying that we love watching movies we know in this
case is killing.
How to watch everything?
This is the market perspective, but
of the viewer’s position? Another streaming content platform? Another
subscription? Okay. As a parent you will surely sit your kids before Disney+
(and yourself also of course), but what about all the HBO blockbusters? The
news of Big Little Lies 2 simply pervaded the media so how come you would
refrain from watching it just because you have already subscribed to one
platform? No! You will not resign also from following Netflix shows. The market
tussle is not your business because you just want to watch the content you
love!
This is the second for aggregation platforms. Thanks to one user interface and more features like live TV or recording, these platforms keep viewers in one place and let them navigate between what the love – not between the business squabbles. The tool like MAVI designed by VECTRO X LABS offers to such a platform a unique user experience held in the company’s know-how.